The Touch Bar is a touchscreen display that sits above the MacBook Pro keyboard. The most notable example of this is the controversy surrounding the MacBook Pro’s Touch Bar and removal of essential ports over the past five years. Our job is to figure out what they're going to want before they do.’ While this mindset helped Apple reach the success it enjoys today, this way of thinking has backfired on the tech giant in recent history. Steve Jobs once said, “Some people say, 'Give the customers what they want.' But that's not my approach. By putting the power and latest technology behind what consumers are asking for, Apple could be approaching a new golden era of devices that professionals will be hard-pressed to find anywhere else. These new models offer up to six times the memory bandwidth of the base M1 chip for nearly instantaneous program load times, advanced 3D renders, and powerful video editing never before seen on a Notebook.

Apple’s newest M1 Pro and M1 Max chips in the refreshed MacBook Pro mark a sizable leap in performance over the original M1 chip released last year.

At yesterday’s virtual Apple Unleashed event, the world caught its first glimpse of the new MacBook Pro lineup, complete with an updated design that restores cut ports, a gorgeous 120-hertz screen, and powerful new internals.

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